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Lately the Inbound concept is on the lips (and ears) of all marketing and sales professionals who consider being at the forefront, but apart from recognizing that Inbound is gaining special relevance in digital strategies of acquisition, conversion and activation of leads to customers. It is no less true that, above a strategy or execution process, it Read more…

Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the buyer persona Read more…