Finally, we were able to come with an article that could bring high quality, useful and practical insights about sales enablement. Indeed it took us long about what kind of content to write about. However, we thought that rather than giving out an explanation about sales enablement and ADR, perhaps an outlined guide would be… Continue reading SALES ENABLEMENT_ part II
Tag: digital selling
SALES ENABLEMENT_ part I
OUTBOUND AND INBOUND GET MORE In the past couple of years, digital sales have been in constant perfection on the cyclical internal and external process of matching various customer approaches. Despite the fact that both SDR and SALES ENABLEMENT can be acknowledged on different processes, both have something in common: the excellence of digital sales. … Continue reading SALES ENABLEMENT_ part I
THE IDEAL DIGITAL COMBINATION FOR COLD CALLING
SOCIAL SELLING ACCOMPANIES OUTBOUND MARKETING Before the appearance of e-mail, so that companies could make their products and services known to their B2B clients, many actions were carried out by letter, telephone, fax and/or telegram. Those were along with cold call as one of the most used techniques. It is also true that with those… Continue reading THE IDEAL DIGITAL COMBINATION FOR COLD CALLING
Build the buyer persona: The strategy (II)
Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the… Continue reading Build the buyer persona: The strategy (II)
What is Buyer Persona? The Concept (I)
The world of marketing, with the proliferation of new techniques, tools and other trends that appear with the growing era of digital information, is regenerating day by day with new forms, concepts and typologies. The growing revolution and rise of data (the phenomenon better known as Big Data) is also part of digital marketing and… Continue reading What is Buyer Persona? The Concept (I)