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THE IDEAL DIGITAL COMBINATION FOR COLD CALLING

SOCIAL SELLING ACCOMPANIES OUTBOUND MARKETING Before the appearance of e-mail, so that companies could make their products and services known to their B2B clients, many actions were carried out by letter, telephone, fax and/or telegram. Those were along with cold call as one of the most used techniques. It is also true that with those… Continue reading THE IDEAL DIGITAL COMBINATION FOR COLD CALLING

Build the buyer persona: The strategy (II)

Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the… Continue reading Build the buyer persona: The strategy (II)

What is Buyer Persona? The Concept (I)

The world of marketing, with the proliferation of new techniques, tools and other trends that appear with the growing era of digital information, is regenerating day by day with new forms, concepts and typologies.  The growing revolution and rise of data (the phenomenon better known as Big Data) is also part of digital marketing and… Continue reading What is Buyer Persona? The Concept (I)