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SOCIAL SELLING ACCOMPANIES OUTBOUND MARKETING Before the appearance of e-mail, so that companies could make their products and services known to their B2B clients, many actions were carried out by letter, telephone, fax and/or telegram. Those were along with cold call as one of the most used techniques. It is also true that with those tools they Read more…

We are on the 30th of December, just one day away from a new year. We could leave behind the COVID19 or, at least, thanks to the rapidly developed vaccines start leaving it behind. It has been indeed a very difficult year. We don’t know how our economies will recover and we might not yet discover how Read more…

Lately the Inbound concept is on the lips (and ears) of all marketing and sales professionals who consider being at the forefront, but apart from recognizing that Inbound is gaining special relevance in digital strategies of acquisition, conversion and activation of leads to customers. It is no less true that, above a strategy or execution process, it Read more…

Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the buyer persona Read more…

The world of marketing, with the proliferation of new techniques, tools and other trends that appear with the growing era of digital information, is regenerating day by day with new forms, concepts and typologies.  The growing revolution and rise of data (the phenomenon better known as Big Data) is also part of digital marketing and that is Read more…

In the previous post, I wrote an article encouraging many to post their professional email on LinkedIn. Specifically, it was titled, “Why do we love it when you make your professional email public on LinkedIn? … And why not, you should too! “. Once we have the essential data that matters to us or that at least Read more…

Why do we love it when you make your professional email public on LinkedIn? … And why not, you should like it too! Many of us doubt whether it is good to make our professional email public on LinkedIn. I have also doubted it on many occasions but I have always found more benefits than threats. The Read more…

Many times, from what we read and the information we receive from advances in science and technology, it gives us the feeling of being in a future like the one we read in science fiction novels. The truth is that we are experiencing a digital industrial revolution that is changing many things, from the personal and professional Read more…