Privacy Policy Inbound Marketing Archives - Ellipsis Tech

The differences between Agile Sales vs Inbound Sales: methodology to get to execution

Lately the Inbound concept is on the lips (and ears) of all marketing and sales professionals who consider being at the forefront, but apart from recognizing that Inbound is gaining special relevance in digital strategies of acquisition, conversion and activation of leads to customers. It is no less true that, above a strategy or execution… Continue reading The differences between Agile Sales vs Inbound Sales: methodology to get to execution

Build the buyer persona: The strategy (II)

Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the… Continue reading Build the buyer persona: The strategy (II)

What is Buyer Persona? The Concept (I)

The world of marketing, with the proliferation of new techniques, tools and other trends that appear with the growing era of digital information, is regenerating day by day with new forms, concepts and typologies.  The growing revolution and rise of data (the phenomenon better known as Big Data) is also part of digital marketing and… Continue reading What is Buyer Persona? The Concept (I)