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Category: E-Mail Marketing

SOCIAL SELLING ACCOMPANIES OUTBOUND MARKETING Before the appearance of e-mail, so that companies could make their products and services known to their B2B clients, many actions were carried out by letter, telephone, fax and/or telegram. Those were along with cold call as one of the most used techniques. It is also true that with those tools they Read more…

Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the buyer persona Read more…

The world of marketing, with the proliferation of new techniques, tools and other trends that appear with the growing era of digital information, is regenerating day by day with new forms, concepts and typologies.  The growing revolution and rise of data (the phenomenon better known as Big Data) is also part of digital marketing and that is Read more…

In the previous post, I wrote an article encouraging many to post their professional email on LinkedIn. Specifically, it was titled, “Why do we love it when you make your professional email public on LinkedIn? … And why not, you should too! “. Once we have the essential data that matters to us or that at least Read more…

Why do we love it when you make your professional email public on LinkedIn? … And why not, you should like it too! Many of us doubt whether it is good to make our professional email public on LinkedIn. I have also doubted it on many occasions but I have always found more benefits than threats. The Read more…