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Agile for what?

Interaction with your IT tools. The pandemic has shown these two past years one thing: technology is here to stay for more than we think. Nevertheless, the human touch will stay remain for quite some time is still. But, what is agile got to do with this? A lot. First of all, the design of… Continue reading Agile for what?

THE IDEAL DIGITAL COMBINATION FOR COLD CALLING

SOCIAL SELLING ACCOMPANIES OUTBOUND MARKETING Before the appearance of e-mail, so that companies could make their products and services known to their B2B clients, many actions were carried out by letter, telephone, fax and/or telegram. Those were along with cold call as one of the most used techniques. It is also true that with those… Continue reading THE IDEAL DIGITAL COMBINATION FOR COLD CALLING

THE BEST OF 2020 OR 2021? PERHAPS IT’S 2020 TO BE CONTINUED…

We are on the 30th of December, just one day away from a new year. We could leave behind the COVID19 or, at least, thanks to the rapidly developed vaccines start leaving it behind. It has been indeed a very difficult year. We don’t know how our economies will recover and we might not yet… Continue reading THE BEST OF 2020 OR 2021? PERHAPS IT’S 2020 TO BE CONTINUED…

The differences between Agile Sales vs Inbound Sales: methodology to get to execution

Lately the Inbound concept is on the lips (and ears) of all marketing and sales professionals who consider being at the forefront, but apart from recognizing that Inbound is gaining special relevance in digital strategies of acquisition, conversion and activation of leads to customers. It is no less true that, above a strategy or execution… Continue reading The differences between Agile Sales vs Inbound Sales: methodology to get to execution

Build the buyer persona: The strategy (II)

Last week I told you about the Buyer Persona and the main definitions that revolve around this marketinian concept. In that first part, they are already drawn, beyond the pure concept, of what strategy must be built and implemented in order to execute a good inbound and outbound marketing campaigns. We must remember that the… Continue reading Build the buyer persona: The strategy (II)

What is Buyer Persona? The Concept (I)

The world of marketing, with the proliferation of new techniques, tools and other trends that appear with the growing era of digital information, is regenerating day by day with new forms, concepts and typologies.  The growing revolution and rise of data (the phenomenon better known as Big Data) is also part of digital marketing and… Continue reading What is Buyer Persona? The Concept (I)

How to use the e-mail of your target audience? (II)

In the previous post, I wrote an article encouraging many to post their professional email on LinkedIn. Specifically, it was titled, “Why do we love it when you make your professional email public on LinkedIn? … And why not, you should too! “. Once we have the essential data that matters to us or that… Continue reading How to use the e-mail of your target audience? (II)